Hims vs Keeps: Price, Meds, and the Fine Print

Hims and Keeps prescribe the same evidence-based medications — finasteride and minoxidil — through nearly identical online consult flows. The choice comes down to focus and experience: Keeps does hair loss and almost nothing else, while Hims is a broader men's health platform with more products, more bundles, and more upsells. Neither has a secret drug the other lacks.

The short version

If you want the simplest possible path to finasteride or minoxidil with minimal marketing noise, Keeps' hair-only focus is the cleaner experience. If you want one account for hair loss plus other men's health treatments, or you're interested in combination kits and topical finasteride formats, Hims' wider menu is the draw. On price, equivalent generics usually land within a few dollars of each other once intro discounts expire.

What each service actually prescribes

Both platforms connect you with a licensed provider through an online questionnaire and photo review, then ship prescriptions on a recurring subscription. For hair, both cover the standard toolkit: oral finasteride, topical minoxidil, and topical combination formulas. Hims additionally leans into bundled kits — pills, topicals, and supporting products sold together — while Keeps keeps the menu tight and hair-focused.

Head-to-head comparison

Pricing: watch the renewal, not the intro

Both services advertise aggressive first-order discounts, and both renew at a higher standard rate afterward. Because prices shift frequently, treat any specific number you read — here or anywhere — as a snapshot, and check the renewal price on the checkout page before subscribing. As a rule of thumb, plain generic finasteride is the cheapest path on either platform, topicals cost more, and bundles cost the most. We break down the underlying drug economics in our finasteride cost guide.

Consult quality and safety

The consult experience is functionally the same: you fill out a medical history, upload photos, and a licensed provider approves or adjusts the plan. That's adequate for typical androgenetic alopecia. It is not a substitute for in-person dermatology if your hair loss is sudden, patchy, or unusual — and if you're weighing side-effect trade-offs, read our guides to topical finasteride side effects and minoxidil side effects before your consult so you know what to ask.

Verdict: who should pick which

Pick Keeps if you want the focused, lower-noise option and you're there for exactly one thing. Pick Hims if you want the bigger menu, combination kits, or one platform for multiple treatments. If you're also weighing Roman or want dutasteride-based options, our three-way telehealth comparison and Happy Head review cover the rest of the field.